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Why Technical SEO Matters for Your Internet Marketing Strategy

Updated: Feb 9, 2023

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Technical SEO Services?

Technical SEO refers to the optimizations that can be made to a website's backend and infrastructure in order to improve its visibility and ranking on search engine results pages (SERPs). This can include things like optimizing the website's structure, URLs, and code, as well as ensuring that it is mobile-friendly and loads quickly. Additionally, technical SEO may involve implementing schema markup, setting up and verifying webmaster tools, and ensuring that the site is properly indexed by search engines. The goal of technical SEO is to make it easier for search engines to crawl and understand a website so that it can be more effectively indexed and ranked.

Technical SEO services refer to the optimization of a website's technical aspects to improve its visibility and ranking in search engines. These services may include things like optimizing website structure and architecture, improving page load speed, implementing schema markup, and ensuring that the site is mobile-friendly and secure (using HTTPS). Technical SEO services can also include monitoring and troubleshooting website technical issues such as broken links, crawl errors, and duplicate content. The goal of technical SEO services is to make sure that search engine crawlers can easily understand and index a website, thus increasing its chances of ranking well in search engine results pages (SERPs).

1. Technical SEO Audit

Technical SEO audits are important because it helps identify and fix any technical issues that could be preventing a website from ranking well in search engine results. These issues can include broken links, duplicate content, slow page load times, and incorrect use of header tags, among others.

Steps for technical SEO audit include:

1. Crawl the website:

Use a tool such as Ahrefs, SEMrush, or Screaming Frog to crawl the website and identify any technical issues.

2. Check for broken links:

Check for broken links within the website and fix or redirect them.

3. Check for duplicate content:

Identify any pages on the website that have duplicate content and either merge or delete them.

4. Check for mobile optimization:

Ensure that the website is mobile-friendly and that all pages are properly optimized for mobile devices.

5. Check page load speed:

Use tools like Google PageSpeed Insights or GTmetrix to check the page load speed of the website and identify any issues that may be slowing it down.

6. Check for proper use of header tags:

Ensure that all pages on the website are using header tags (H1, H2, H3, etc.) correctly and that they are properly structured.

7. Check for proper use of structured data:

Verify that the website is using structured data correctly and that it is properly marked up.

8. Check for proper use of alt tags:

Verify that all images on the website have proper alt tags to improve accessibility and search engine indexing.

9. Check for proper use of robots.txt and sitemap:

Ensure that the website has a proper robots.txt file and a sitemap that is submitted to the search engines.

10. Check for any other errors and issues:

Check for any other errors or issues that may be affecting the website's search engine rankings and fix them as necessary.

2. Website Structure

A well-structured website is important for SEO because it helps search engines understand the hierarchy and organization of your site's content. This makes it easier for search engines to crawl and index your pages, which can lead to higher rankings in search results.

Here are some tips for optimizing your website structure for SEO:

1. A clear and logical hierarchy:

Organize your content into categories and subcategories, and use headings and subheadings to indicate the structure of your pages.

2. descriptive and relevant URLs:

Use short, descriptive URLs that include keywords relevant to the page's content.

3. alt tags for images:

Use alt tags to provide a text description of images on your site, which can help search engines understand the content of your pages.

4. internal linking:

Use internal links to connect related pages on your site, which can help search engines understand the relationship between your pages.

5. Use schema markup:

Use schema markup to provide additional information about your pages to search engines, such as the type of content on the page and any structured data.

6. Make sure your site is mobile-friendly:

More and more users are accessing the web from mobile devices, so it's important to make sure your site is mobile-friendly to ensure that it's easily crawlable and indexable by search engines.

3. Website Speed on SEO

Website speed can have a significant impact on SEO because it is one of the factors that search engines use to determine the quality of a user's experience on a website. A faster website can result in a better user experience, which can lead to higher rankings in search results.

Here are some ways to improve website speed for SEO:

1. Optimize images:

Compress images to reduce their file size, and use appropriate image file types (such as JPEG or PNG) for different types of images.

2. Minimize HTTP requests:

Reduce the number of elements on a page that require an HTTP request, such as images, scripts, and stylesheets.

3. Use a Content Delivery Network (CDN):

A CDN can help distribute your content globally, reducing the load on your server and improving the speed of your site.

4. Minimize the use of redirects:

Redirects can slow down a page's load time, so try to minimize their use.

5. Enable browser caching:

Browser caching allows a browser to store a copy of a page's resources on the user's computer, reducing the need to re-download them with each new page load.

6. Use a tool like Google PageSpeed:

Insights to identify specific areas of your site that need improvement and get recommendations on how to optimize your website speed.

4. Mobile-Friendly Design

Mobile-friendly design is important for SEO because an increasing number of users are accessing the internet on mobile devices. In fact, according to Google, more searches are now conducted on mobile devices than on desktop computers. If a website is not mobile-friendly, it may have a harder time ranking well on SERPs, as Google's algorithm now prioritizes mobile-friendly websites.

There are several steps that can be taken to make a website mobile-friendly:

1. Use a responsive design:

This means that the website's layout and elements will automatically adjust to fit the screen size of the device that is being used to access it. This ensures that the website will look and function properly on any device.

2. Optimize images:

Large images can take longer to load on mobile devices, so it's important to optimize them by compressing their file size.

3. Make buttons and text links larger:

This makes it easier for users to tap on them with their fingers on a small mobile screen.

4. Simplify navigation:

Keep the navigation menu simple and easy to use, as it can be difficult to navigate a complex menu on a small mobile screen.

5. Avoid using Flash:

Flash is not supported on most mobile devices, so avoid using it to ensure that all users can access the website.

6. Use media queries:

Media queries are a way to apply CSS styles based on the screen size and resolution of the device that's accessing the website. This allows you to tailor the design and layout of the website for different devices.

7. Test on different devices:

Before launching your website, make sure you test it on a variety of different devices and screen sizes to ensure that it looks and functions properly.

5. Website Crawlability

Website crawl ability refers to the ability of search engine bots to easily access and navigate through a website's pages. A website that is crawlable by search engines can improve the chances of its pages being indexed and appearing in search results.

Here are some ways to improve website crawlability for SEO:

1. Create a sitemap:

A sitemap is a file that lists all the pages on your website and helps search engines find and index your pages more easily.

2. Use a robots.txt file:

A robots.txt file is used to control which pages on your website can be crawled by search engines.

3. Use internal linking:

Use internal linking to help search engines understand the relationship between pages on your website and to help users navigate your website more easily.

4. Use clear and descriptive URLs:

Use URLs that are easy for both users and search engines to understand.

5. Use structured data:

Use structured data such as to provide additional information about your pages to search engines.

6. Avoid using Flash and JavaScript:

Search engines have a harder time crawling pages that use Flash and JavaScript, so avoid using these technologies if possible.

7. Use 301 redirects:

Use 301 redirects to redirect old URLs to new ones when making changes to your website's structure.

6. Website Security importance of website security for SEO

Website security is important for SEO because search engines like Google may penalize websites that have security vulnerabilities or have been hacked. A secure website can provide a better user experience and help build trust with visitors, which can lead to higher rankings in search results.

Here are some steps for securing a website for SEO:

1. Use HTTPS:

Use the HTTPS protocol to encrypt data transmitted between the website and visitors' browsers.

2. Keep software up to date:

Keep all software and plugins on the website up to date to address any known security vulnerabilities.

3. Use a web application firewall (WAF):

A WAF can help protect the website from common attacks such as SQL injection and cross-site scripting (XSS)

4. Use strong passwords and authentication:

Use strong passwords and implement two-factor authentication to protect against brute-force attacks.

5. Conduct regular security audits:

Regularly review and audit the website's security to identify and address any potential vulnerabilities.

6. Use security plugins and extensions:

Use security plugins and extensions such as Wordfence and Sucuri to help protect your website from common attacks.

7. Monitor for suspicious activity:

Use tools like Google Search Console to monitor for any suspicious activity on your website.

7. implementing structured data on a website

Structured data, also known as schema markup, is a type of code that is added to a website to provide additional information about the website's content to search engines. This can include information about the website's pages, products, or events.

The impact of structured data on SEO can include:

1. Improved visibility:

Structured data can help search engines understand the content on a website, which can lead to improved visibility in search results.

2. Rich snippets:

Structured data can be used to create rich snippets, which are enhanced search results that include additional information such as ratings, reviews, and images.

3. Better organization:

Structured data can help search engines understand the organization of a website, which can lead to improved rankings.

Tips for implementing structured data on a website:

1. Test your structured data:

Use tools like Google's Structured Data Testing Tool to test your structured data and ensure that it is valid.

2. Use a plugin or extension:

Use a plugin or extension such as Yoast SEO or All in One Schema Rich Snippets to help you easily implement structured data on your website.

3. Use structured data for all pages:

Use structured data for all pages, not just for the main pages, to help search engines understand the entire website.

4. Keep it updated:

Keep your structured data updated as your website changes to ensure that search engines always have the most accurate information.

8. importance of website analytics for SEO

Website analytics are important for SEO because they provide insights into how visitors interact with a website, which can help identify areas for improvement and track the success of SEO efforts.

Here are some steps for setting up website analytics for SEO:

1. Install an analytics tool:

Install an analytics tool such as Google Analytics on the website. This will enable you to track website traffic, user behavior, and conversions.

2. Set up tracking codes:

Ensure that tracking codes are properly installed on all pages of the website so that data can be collected and analyzed.

3. Create goals:

Create goals in the analytics tool to track specific actions such as completing a form or making a purchase.

4. Set up conversion tracking:

Set up conversion tracking to track the number of conversions and conversion rates for specific goals.

5. Configure advanced settings:

Configure advanced settings in the analytics tool to collect more detailed data such as demographic information and user behavior.

6. Analyze data:

Regularly analyze the data collected by the analytics tool to identify trends and identify areas for improvement.

7. Use Google Search Console:

Use Google Search Console to understand how your website is performing in search results and identify any crawl errors or other technical issues that may be impacting your SEO.


SEO is a complex and ever-changing field, but by understanding and implementing key strategies such as website structure, website speed, mobile-friendly design, website crawl ability, website security, structured data, website analytics, and using the best practices from Philoyes Studio, you can improve your website's visibility in search results and attract more visitors.

We can take your SEO to the Next Level. Philoyes Studio.jpg
We can take your SEO to the Next Level. Philoyes Studio.jpg

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